Mobile out-of-home company Ads on Wheels has launched AMPED, an impression measurement tool.
The young entrepreneurs behind national transit advertising business Ads on Wheels have reached a significant milestone after launching AMPED to the Australian Market.
Director and founder Daniel Schoonderwoerd said AMPED has been a dream of he and his business partner Michael Palmer since they started the business in 2017.
“Through our partnership with StreetMetrics, we now have the ability to measure real impression reporting from close proximity to the vehicles and understand who has been exposed to our client’s transit advertising. There’s no other media company offering the same sophisticated tracking, retargeting and attribution studies all in one; at scale, and Australia Wide.
“AMPED is a full funnel approach that is bringing moving mobile OOH Advertising up to par with digital marketing for measurability. The advancements in Ads On Wheels product suite means our team will be able to track mobile advertising IDs (MAIDs) that come within a Visibility Cone surrounding the vehicle using viewshed technology, and retarget that exposed audience through digital display,” Dan said.
Sally Waghorn, managing director of Ads on Wheels said the game changer provided by AMPED has been based on impressions which are third party verified, along with the ability to digitally re-target people in a privacy compliant way.
“Through our 30,000 plus driver network across Australia, we now have the ability to connect offline exposure to online, in app and in store retail success. It adds another level of effectiveness to our Swarm Activations, especially at high profile events and locations that have a high density of the client’s target audience in one place.
“This new technology enables us to advance a medium that has already seen significant growth overseas with brands like Netflix, Paramount, Huggies, Coca Cola and Google embracing the opportunity. We are living in an era where data is king and the ability to influence consumers on their path to purchase from streetside to conversion is a really powerful tool for our clients,” Sally said.