Performance Driven Outdoor Media

Ads On Wheels launches new measurement tool with partner StreetMetrics

Mobile out-of-home company Ads on Wheels has launched AMPED, an impression measurement tool.

The young entrepreneurs behind national transit advertising business Ads on Wheels have reached a significant milestone after launching AMPED to the Australian Market.

Director and founder Daniel Schoonderwoerd said AMPED has been a dream of he and his business partner Michael Palmer since they started the business in 2017.

“Through our partnership with StreetMetrics, we now have the ability to measure real impression reporting from close proximity to the vehicles and understand who has been exposed to our client’s transit advertising. There’s no other media company offering the same sophisticated tracking, retargeting and attribution studies all in one; at scale, and Australia Wide.

“AMPED is a full funnel approach that is bringing moving mobile OOH Advertising up to par with digital marketing for measurability. The advancements in Ads On Wheels product suite means our team will be able to track mobile advertising IDs (MAIDs) that come within a Visibility Cone surrounding the vehicle using viewshed technology, and retarget that exposed audience through digital display,” Dan said.

Sally Waghorn, managing director of Ads on Wheels said the game changer provided by AMPED has been based on impressions which are third party verified, along with the ability to digitally re-target people in a privacy compliant way.

“Through our 30,000 plus driver network across Australia, we now have the ability to connect offline exposure to online, in app and in store retail success. It adds another level of effectiveness to our Swarm Activations, especially at high profile events and locations that have a high density of the client’s target audience in one place.

“This new technology enables us to advance a medium that has already seen significant growth overseas with brands like Netflix, Paramount, Huggies, Coca Cola and Google embracing the opportunity. We are living in an era where data is king and the ability to influence consumers on their path to purchase from streetside to conversion is a really powerful tool for our clients,” Sally said.

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Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
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