Performance Driven Outdoor Media

Case Studies

10 Cars

Remax WA

Objective

The objective for Geoff, managing director of Remax WA, was to create a large presence in Hilarys and surrounding suburbs. Remax WA opened the new head office in Sorrento Quay and Geoff saw this as a great way to inform the public of the opening and the location. This was the goal for the first campaign and we have continually tweaked the strategies onto the next two campaigns.

Solution

For the first campaign, we found drivers that were doing the most kilometres in Hilarys and surrounding suburbs. As we found from our database, not many drivers spend their time only driving around the Hilarys area as most will take the vertical northern coastal main roads. We targeted the main roads that pass through the northern coastal suburbs and had a great response. Geoff was so happy with Ads on Wheels and the exposure and live reporting that he has re-signed for another 3-month campaign and said that he is going to continue to use Ads on Wheels in the future. After a second successful 3-month campaign, Geoff has re-signed with Ads on Wheels for a 3rd campaign on a 6 month duration.

10 Cars

Melville Nissan

Objective

The objective for Melville Nissan was to inform the public that it was a both a new dealership and inform to where it was located. The Nissan dealership that was previously located in the area was no longer there, so for that reason the location of the dealership was the main target. We targeted drivers driving both in the areas of the new dealership and the areas of where the previous dealership was. We kept the message was simple as the goal was simple. The whole creative for the campaign was explaining the road that Melville Nissan is located on. We used all Nissan drivers and really utilised the drivers as great brand ambassadors.

Solution

The response from the campaign was incredible. Melville Nissan saw a positive return on their investment almost instantly and gained new service customers in the first week, directly from the Ads on Wheels campaign. This campaign was very location specific and our vehicles covered over 60,000kms in the 3 months it was active. Melville Nissan were so happy with the results that they have re-signed and are now onto their second campaign.

50 Cars

Christian Porter MP

Objective

The objective for Christian Porter MP was to flood the streets of the electorate area of Pearce displaying two messages. Ads on Wheels split the 50 drivers into two lots of 25 in the two areas with heavy population and traffic within the Pearce electorate. With the two messages linked to Mitchell Freeway extension and the Ellenbrook Rail, Ads on Wheels chose the drivers spending the most time in traffic between Alkimos and Perth on the Mitchell Freeway and in Ellenbrook and surrounding suburbs.

Solution

The response from the campaign was incredible. Mid way through the campaign, the Christian Porter MP office were so happy that they requested a further 70 vehicles to add on top of the current campaign. As we were preparing the campaign to expand to 120 vehicles, the funds were unfortunately allocated to non marketing avenues. There was many speculations on seat for the Pearce electorate as prior to the election it was expected that the seat was 50/50 on who would win. Christian Porter MP used multiple forms of advertising and after successful campaign, won the seat by a large margin. We were happy to be involved in this successful campaign.

50 Cars

Road Safety Commission

Objective

The objective for the WA Road Safety commission was a simple one which made it easy to execute to maximum potential. The goal was to inform the public of the current road safety message that the WA Road Safety Commission was campaigning. This Ads on Wheels campaign ran along side other advertising mediums such as billboards and bus backs, to help flood the streets. With this campaign, Ads on Wheels chose the drivers that were doing the most kilometres in the Perth Metropolitan as it wasn’t area specific.

Solution

The campaign had a target of 50,000kms to be covered at at the end of the month the Ads on Wheels drivers covered almost double the target; 93,619kms in just 1 month to be exact. The drivers were selected to target all of the main roads throughout the Perth metropolitan and peak hour driving. The campaign was ran through the media agency Initiative and they were extremely happy with the response.

20 Cars

Xceed Real Estate

Objective

The objective for Xceed Real Estate was to help flood the market over the areas that Xceed Real Estate excel in. As Xceed Real Estate has almost 3000 properties under management in the Perth Metro ranging from Yanchep to Mandurah, the aim was to cover this whole area with a large footprint of routes between all the selected areas.

Solution

We had a large response with not only Xceed Real Estate seeing the vehicles but also many of their competitors noticing all the vehicles driving around. We covered over 50,000kms in the first campaign and Xceed Real Estate were so happy with the results that they have increased the targeted area that Ads on Wheels were providing coverage for and re-signed for a 6-month campaign.

10 Cars

Solomons Flooring

Objective

The objective for Glenn and Ricky, owners of Solomons Flooring Balcatta, was to create a large presence in not only Balcatta but all surrounding suburbs. As there are many competitors in the area, the aim was to create the presence that Solomons Flooring is the communities choice for all of their flooring needs.

Solution

We found the drivers who were either living and working in the area or spending the most time stuck in peak hour traffic on the busy roads and on the roads near their competitors’ stores. Glenn and Ricky were so happy with not only the exposure we provided but also for the amount of business it brought in. They have re-signed for another 3-month campaign and said that they are going to continue to use Ads on Wheels in the future as their main avenue of advertising.

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Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
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