Performance Driven Outdoor Media
89,196
Paid campaign
kilometres travelled
10
Cars
The objective for Glenn and Ricky, owners of Solomons Flooring Balcatta, was to create a large presence in not only Balcatta but all surrounding suburbs.
As there are many competitors in the area, the aim was to create the presence that Solomons Flooring is the communities choice for all of their flooring needs.
We found the drivers who were either living and working in the area or spending the most time stuck in peak hour traffic on the busy roads and on the roads near their competitors’ stores.
Glenn and Ricky were so happy with not only the exposure we provided but also for the amount of business it brought in. They have re-signed for another 3-month campaign and said that they are going to continue to use Ads on Wheels in the future as their main avenue of advertising.
Paid campaign kilometres travelled
Times from Australia to India
Times around the Earth
Objective
With over 40 shops across the Perth Metro, Auto Masters where after a marketing strategy that would dominate the streets in the metro area.
Solution
Ads On Wheels wrapped 35 cars in a couple of days and hit the road with over 200% of guaranteed kilometres. This resulted in Auto masters extending their campaign.
Objective
The objective for Geoff, managing director of Remax WA, was to create a large presence in Hilarys and surrounding suburbs. Remax WA opened the new head office in Sorrento Quay and Geoff saw this as a great way to inform the public of the opening and the location. This was the goal for the first campaign and we have continually tweaked the strategies onto the next two campaigns.
Solution
For the first campaign, we found drivers that were doing the most kilometres in Hilarys and surrounding suburbs. As we found from our database, not many drivers spend their time only driving around the Hilarys area as most will take the vertical northern coastal main roads. We targeted the main roads that pass through the northern coastal suburbs and had a great response. Geoff was so happy with Ads on Wheels and the exposure and live reporting that he has re-signed for another 3-month campaign and said that he is going to continue to use Ads on Wheels in the future. After a second successful 3-month campaign, Geoff has re-signed with Ads on Wheels for a 3rd campaign on a 6 month duration.
