Performance Driven Outdoor Media
Paid campaign kilometres travelled
Times from Australia to India
Times around the Earth
Planet Fitness were launching a new gym in the Springfield region in Brisbane. With limited Out Of home options the team wanted to focus on a hyper targeted area to promote their new store launch.
The campaign hit the road with 10 drivers who lived and drove around the Springfield region. The store opening had a huge success which lead to another campaign being booked for another gym.
Road Safety Commission came back for their 3rd campaign as they wanted to target tired drivers on road. Not only did they want to target the Perth Metro area RSC look to target 6 other regional towns in WA to further spread their message.
Ads On Wheels launched the campaign out of 8 different install locations across WA. All drivers that where selected on the campaign where either; shift workers or travelling away over the holiday break to further spread the message to motorists on the road.