Performance Driven Outdoor Media

Remax WA

107,737

Paid campaign
kilometres travelled

10

Cars

Objective

The objective for Geoff, managing director of Remax WA, was to create a large presence in Hilarys and surrounding suburbs.

Remax WA opened the new head office in Sorrento Quay and Geoff saw this as a great way to inform the public of the opening and the location. This was the goal for the first campaign and we have continually tweaked the strategies onto the next two campaigns.

Solution

For the first campaign, we found drivers that were doing the most kilometres in Hilarys and surrounding suburbs.

As we found from our database, not many drivers spend their time only driving around the Hilarys area as most will take the vertical northern coastal main roads. We targeted the main roads that pass through the northern coastal suburbs and had a great response. Geoff was so happy with Ads on Wheels and the exposure and live reporting that he has re-signed for another 3-month campaign and said that he is going to continue to use Ads on Wheels in the future. After a second successful 3-month campaign, Geoff has re-signed with Ads on Wheels for a 3rd campaign on a 6 month duration.

“The campaign had a target of 50,000kms to be covered at at the end of the month the Ads on Wheels drivers covered almost double the target; 93,619kms in just 1 month to be exact.”

107,737

Paid campaign kilometres travelled

11

Times from Australia to India

2.7

Times around the Earth

More case studies

20 Cars

Planet Fitness

Objective

Planet Fitness were launching a new gym in the Springfield region in Brisbane. With limited Out Of home options the team wanted to focus on a hyper targeted area to promote their new store launch.

Solution

The campaign hit the road with 10 drivers who lived and drove around the Springfield region. The store opening had a huge success which lead to another campaign being booked for another gym.

26 Cars

Road Safety Commission

Objective

Road Safety Commission came back for their 3rd campaign as they wanted to target tired drivers on road. Not only did they want to target the Perth Metro area RSC look to target 6 other regional towns in WA to further spread their message.

Solution

Ads On Wheels launched the campaign out of 8 different install locations across WA. All drivers that where selected on the campaign where either; shift workers or travelling away over the holiday break to further spread the message to motorists on the road.

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Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
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