Performance Driven Outdoor Media

Planet Fitness

7,125,764

Impressions

10

Cars

Objective

Planet Fitness were launching a new gym in the Springfield region in Brisbane. With limited Out Of home options the team wanted to focus on a hyper targeted area to promote their new store launch.

Solution

The campaign hit the road with 10 drivers who lived and drove around the Springfield region. The store opening had a huge success which lead to another campaign being booked for another gym

37,903

Paid campaign kilometres travelled

2595

Trips

.9

Times around the Earth

More case studies

40 Cars

Sunshine Coast Turf Club

Objective

Ads On Wheels were engaged by the Sunshine Coast Turf Club to undertake a three month

campaign to promote the prestigious Caloundra Cup which will be held on 2 July 2022.

The campaign activated a mobile out-of-home advertising solution utilising 40 local vehicles to promote the event from a range of locations including Brisbane’s race tracks as well as Caloundra right up to Hasting Street in Noosa.

A swarm activation was also included as part of the campaign on the busy Ocean Street precinct during a Friday peak hour lunchtime. Ocean Street is one of the Sunshine Coast’s premium dining and entertainment precincts which is hugely popular with the local corporate business community.  This campaign included four Caloundra Cup driver ambassadors doing laps of the busy area promoting the event with their heavily branded vehicles ensuing the event was unmissable to hundreds – if not thousands of locals in a key target market.

This swarm activation is an innovative solution within Out of Home advertising and is only possible through Ads on Wheels.

Solution

Sunshine Coast Turf Club reports its website traffic for the Caloundra Cup event is up 61% YOY and corporate sponsorship and general admission sales well ahead of expectation.

20 Cars

Tyrepower

Objective

Tyrepower launched a new promotion in Perth metro showcasing a tyre special where customers could save $100 on a new set on Cooper tyres.

Solution

The campaign saw 20 drivers hit the road in the Perth metro targeting the main CBD areas where the most eyeballs would see the ads as possible.

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Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
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