Performance Driven Outdoor Media
Melville Nissan
93,619
Paid campaign
kilometres travelled
50
Cars
Objective
The objective for Melville Nissan was to inform the public that it was a both a new dealership and inform to where it was located.
The Nissan dealership that was previously located in the area was no longer there, so for that reason the location of the dealership was the main target. We targeted drivers driving both in the areas of the new dealership and the areas of where the previous dealership was. We kept the message was simple as the goal was simple. The whole creative for the campaign was explaining the road that Melville Nissan is located on. We used all Nissan drivers and really utilised the drivers as great brand ambassadors.
Solution
The response from the campaign was incredible.
Melville Nissan saw a positive return on their investment almost instantly and gained new service customers in the first week, directly from the Ads on Wheels campaign. This campaign was very location specific and our vehicles covered over 60,000kms in the 3 months it was active. Melville Nissan were so happy with the results that they have re-signed and are now onto their second campaign.
“We had a positive return on our investment in the first week. It’s worked, it’s very effective. We started with a 3 month campaign and we have just signed up for another 6.”
60,630
Paid campaign kilometres travelled
11
Times from Australia to India
1
Times around the Earth
More case studies
20 Cars
Xceed Real Estate
Objective
The objective for Xceed Real Estate was to help flood the market over the areas that Xceed Real Estate excel in. As Xceed Real Estate has almost 3000 properties under management in the Perth Metro ranging from Yanchep to Mandurah, the aim was to cover this whole area with a large footprint of routes between all the selected areas.
Solution
We had a large response with not only Xceed Real Estate seeing the vehicles but also many of their competitors noticing all the vehicles driving around. We covered over 50,000kms in the first campaign and Xceed Real Estate were so happy with the results that they have increased the targeted area that Ads on Wheels were providing coverage for and re-signed for a 6-month campaign.
40 Cars
Sunshine Coast Turf Club
Objective
Ads On Wheels were engaged by the Sunshine Coast Turf Club to undertake a three month
campaign to promote the prestigious Caloundra Cup which will be held on 2 July 2022.
The campaign activated a mobile out-of-home advertising solution utilising 40 local vehicles to promote the event from a range of locations including Brisbane’s race tracks as well as Caloundra right up to Hasting Street in Noosa.
A swarm activation was also included as part of the campaign on the busy Ocean Street precinct during a Friday peak hour lunchtime. Ocean Street is one of the Sunshine Coast’s premium dining and entertainment precincts which is hugely popular with the local corporate business community. This campaign included four Caloundra Cup driver ambassadors doing laps of the busy area promoting the event with their heavily branded vehicles ensuing the event was unmissable to hundreds – if not thousands of locals in a key target market.
This swarm activation is an innovative solution within Out of Home advertising and is only possible through Ads on Wheels.
Solution
Sunshine Coast Turf Club reports its website traffic for the Caloundra Cup event is up 61% YOY and corporate sponsorship and general admission sales well ahead of expectation.
Our Trusted Partners
