Performance Driven Outdoor Media

Melville Nissan

93,619

Paid campaign
kilometres travelled

50

Cars

Objective

The objective for Melville Nissan was to inform the public that it was a both a new dealership and inform to where it was located.

The Nissan dealership that was previously located in the area was no longer there, so for that reason the location of the dealership was the main target. We targeted drivers driving both in the areas of the new dealership and the areas of where the previous dealership was. We kept the message was simple as the goal was simple. The whole creative for the campaign was explaining the road that Melville Nissan is located on. We used all Nissan drivers and really utilised the drivers as great brand ambassadors.

Solution

The response from the campaign was incredible.

Melville Nissan saw a positive return on their investment almost instantly and gained new service customers in the first week, directly from the Ads on Wheels campaign. This campaign was very location specific and our vehicles covered over 60,000kms in the 3 months it was active. Melville Nissan were so happy with the results that they have re-signed and are now onto their second campaign.

“We had a positive return on our investment in the first week. It’s worked, it’s very effective. We started with a 3 month campaign and we have just signed up for another 6.”

60,630

Paid campaign kilometres travelled

11

Times from Australia to India

1

Times around the Earth

More case studies

10 Cars

Remax WA

Objective

The objective for Geoff, managing director of Remax WA, was to create a large presence in Hilarys and surrounding suburbs. Remax WA opened the new head office in Sorrento Quay and Geoff saw this as a great way to inform the public of the opening and the location. This was the goal for the first campaign and we have continually tweaked the strategies onto the next two campaigns.

Solution

For the first campaign, we found drivers that were doing the most kilometres in Hilarys and surrounding suburbs. As we found from our database, not many drivers spend their time only driving around the Hilarys area as most will take the vertical northern coastal main roads. We targeted the main roads that pass through the northern coastal suburbs and had a great response. Geoff was so happy with Ads on Wheels and the exposure and live reporting that he has re-signed for another 3-month campaign and said that he is going to continue to use Ads on Wheels in the future. After a second successful 3-month campaign, Geoff has re-signed with Ads on Wheels for a 3rd campaign on a 6 month duration.

10 Cars

Solomons Flooring

Objective

The objective for Glenn and Ricky, owners of Solomons Flooring Balcatta, was to create a large presence in not only Balcatta but all surrounding suburbs. As there are many competitors in the area, the aim was to create the presence that Solomons Flooring is the communities choice for all of their flooring needs.

Solution

We found the drivers who were either living and working in the area or spending the most time stuck in peak hour traffic on the busy roads and on the roads near their competitors’ stores. Glenn and Ricky were so happy with not only the exposure we provided but also for the amount of business it brought in. They have re-signed for another 3-month campaign and said that they are going to continue to use Ads on Wheels in the future as their main avenue of advertising.

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Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
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