Performance Driven Outdoor Media
141,242
Paid campaign
kilometres travelled
50
Cars
The objective for Christian Porter MP was to flood the streets of the electorate area of Pearce displaying two messages.
Ads on Wheels split the 50 drivers into two lots of 25 in the two areas with heavy population and traffic within the Pearce electorate. With the two messages linked to Mitchell Freeway extension and the Ellenbrook Rail, Ads on Wheels chose the drivers spending the most time in traffic between Alkimos and Perth on the Mitchell Freeway and in Ellenbrook and surrounding suburbs.
The response from the campaign was incredible.
Mid way through the campaign, the Christian Porter MP office were so happy that they requested a further 70 vehicles to add on top of the current campaign. As we were preparing the campaign to expand to 120 vehicles, the funds were unfortunately allocated to non marketing avenues. There was many speculations on seat for the Pearce electorate as prior to the election it was expected that the seat was 50/50 on who would win. Christian Porter MP used multiple forms of advertising and after successful campaign, won the seat by a large margin. We were happy to be involved in this successful campaign.
Paid campaign kilometres travelled
Times from Australia to India
Times around the Earth
Objective
The objective for Glenn and Ricky, owners of Solomons Flooring Balcatta, was to create a large presence in not only Balcatta but all surrounding suburbs. As there are many competitors in the area, the aim was to create the presence that Solomons Flooring is the communities choice for all of their flooring needs.
Solution
We found the drivers who were either living and working in the area or spending the most time stuck in peak hour traffic on the busy roads and on the roads near their competitors’ stores. Glenn and Ricky were so happy with not only the exposure we provided but also for the amount of business it brought in. They have re-signed for another 3-month campaign and said that they are going to continue to use Ads on Wheels in the future as their main avenue of advertising.
Objective
With over 40 shops across the Perth Metro, Auto Masters where after a marketing strategy that would dominate the streets in the metro area.
Solution
Ads On Wheels wrapped 35 cars in a couple of days and hit the road with over 200% of guaranteed kilometres. This resulted in Auto masters extending their campaign.
