Performance Driven Outdoor Media

Ads On Wheels recreates Dutton Ranch vehicles for Yellowstone Season Five launch in Sydney.

You’d be forgiven for thinking you’ve just walked past the local tavern in Darby Montana last Thursday night as Dutton Ranch Ram trucks lined the streets of Surry Hills to celebrate the launch of season five of Stan’s hit series Yellowstone.

Ads On Wheels Managing director Sally Waghorn said Stan is the latest in a long list of big Australian brands turning to Ads On Wheels for activation style campaigns.

“We are stoked to work with Stan and be part of the season five launch to help create significant hype for loyal fans. The full wraps will be seen across Sydney and the western suburbs over the next four weeks.

“The iconic Ram Utes are constantly driven in the show by the ranch’s cowboys and are synonymous with the show and will be instantly recognisable by fans. This latest campaign includes our new Ads On Wheels AMPED+ technology with partner StreetMetrics, to track and measure real impression data so we can report back to the client on the exposed audience and help them understand who has seen the Utes as they travel across the city.  That data can then be used to remarket to those individuals,” Sally said.

The Ads On wheels driver ambassadors attended the media launch last night at Surly’s American Steakhouse in Surry Hills. The event was attended by VIPs including media personalities Karl Stefanovic and Rugby League star Beau Ryan who are both massive fans of the show. The event included authentic Yellowstone drinks, food,  live music and a bucking bull.

Bernard Horan NSW Director of Agency Sales for Go Transit Media Group said the event was like being transported onto the set of the show “It was the perfect venue to recreate the Yellowstone look and feel. The vehicles out the front were a hit, with fans and media representatives lining up for photos! Bernard said”


Are you ready to give your business the ultimate exposure?

Register your interest now and one of our friendly consultants will be in touch.

Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
Learn More

See more from us


More from our clients

Visit Us

We would love to meet you