Performance Driven Outdoor Media

Ads on Wheels Brings Swarm Activations to Australia

Ads on Wheels has brought swarm activations, using multiple vehicles to promote a brand, as part of an ambush marketing campaign to Queensland.

The Sunshine Coast Turf Club engaged Ads on Wheels for a three month campaign to promote the Caloundra Cup which is to be held on July 2.

The campaign activated a mobile out-of-home advertising solution utilising 40 local vehicles to promote the event from a range of locations including activity around Brisbane’s race tracks as well as Caloundra right up to Hasting Street in Noosa.

Sally Waghorn, managing director of Ads on Wheels said: “We are a young and dexterous business so we can act quickly to meet market trends and the take up of our swarm activations had been very popular.

“Over the past few months we’ve put 450 vehicles onto campaigns around Australia and we have the ability to book multiple vehicles anytime throughout a campaign in a fleet swarm activation which is ideal to promote events, product launches, conferences and openings.

“This type of marketing is in your face and unmissable and the ability to target specific locations gives us a strong competitive advantage which to date has not been available in Australia. It’s a tactic which is growing in popularity globally, in the USA companies like Carvertise are on track to grow ad sales to $20 million in the next year so we are on the cusp of a massive wave.”

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Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
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