Performance Driven Outdoor Media

Ads On Wheels Appoint Sally Waghorn As Managing Director

Sally Waghorn has been appointed to the newly created role of managing director of Ads On Wheels, following the recent partnership with the ad tech company and Go Transit Media Group.

Waghorn comes to the new role following a stellar career in sales and senior media management roles. More recently, she was the digital sales director for News Limited Australia.

She said of her appointment: “I am really excited by this newly created role and it’s a great career progression for me after lengthy stints in digital, print and radio. I am absolutely loving having a fresh, unique way to connect Australian brands with the community to help them grow.

“The beauty of Ads On Wheels is that it allows advertisers to have “fleets” of drivers promoting their brand, allowing them to be seen everywhere from driving the highway, to being parked at the local supermarket or major events. It’s the simple task of getting clients brands seen in and amongst the people without the clutter of other advertising formats.

She continued: “Businesses have become so obsessed with conversions and the bottom of the funnel that they often forget how important branding and awareness is. That subconscious trust and decision making is where Ads On Wheels really shines as we build brand perception, recall, and help influence buyer’s choices by keeping brands top of mind.

“We are excited to soon be able to launch a 100 car campaign in Brisbane for a new brand which is launching into Australia, and we will also be launching new technology advances in the digital space soon too you can expect to see big things from us in this next 12 months,” she added.

Ads on Wheels was established in 2017 by Michael Palmer and his business partner Daniel Schoonderwoerd.

The app based company has more than 16,000 ambassadors across metropolitan and regional Australia who promote a range of businesses and services on their vehicles while driving around their local community undergoing their daily activities

For this reason, I thought I would share this with you all.


Published by MediaWeek

Are you ready to give your business the ultimate exposure?

Register your interest now and one of our friendly consultants will be in touch.

Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
Learn More

See more from us


More from our clients

Visit Us

We would love to meet you