Performance Driven Outdoor Media

Optus Taps Into Regional Markets via Mobile OOH Campaign

Optus stores in regional Western Australia have started an outdoor transit campaign with Ads On Wheels to target  communities in and around Bunbury, Busselton, Kalgoorlie, Albany and Geraldton.

Paul O’Neill, Optus Territory General Manager – Regional WA, said: “Out-of-home advertising is a powerful way to reach our audience – the campaign turns the branded cars into moving ads, ensuring the Optus Living Network is at the forefront of customers’ minds,” said O’Neill.

Sally Waghorn, managing director of Ads on Wheels said the Optus Busselton campaign was an important reminder to clients wanting to target regional and remote areas across Australia.

“It’s great to have a national brand like Optus embrace this new form of out of home advertising which has access to more than 20,000 driver ambassadors across metropolitan and Regional Australia.”

“Each driver promotes a range of businesses and services on their private vehicles while driving around their local community undergoing their daily activities. Our strict driver safety tech gives brands piece of mind, and our flexibility allowing multiple ad formats is proving popular with agencies and clients,” said Waghorn.

Published by adnews.com.au

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Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
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