Performance Driven Outdoor Media

Xceed Real Estate


Paid campaign
kilometres travelled




The objective for Xceed Real Estate was to help flood the market over the areas that Xceed Real Estate excel in.

As Xceed Real Estate has almost 3000 properties under management in the Perth Metro ranging from Yanchep to Mandurah, the aim was to cover this whole area with a large footprint of routes between all the selected areas.


We had a large response with not only Xceed Real Estate seeing the vehicles but also many of their competitors noticing all the vehicles driving around.

We covered over 50,000kms in the first campaign and Xceed Real Estate were so happy with the results that they have increased the targeted area that Ads on Wheels were providing coverage for and re-signed for a 6-month campaign.

“We’ve seen huge growth over the last 18 months using Ads on Wheels. We will continue to collaborate and support Ads on Wheels, as we believe this is the most effective and best form of outdoor advertising for companies to utilise. We receive many enquiries purely based on having been seen on the rear window of a car.”


Paid campaign kilometres travelled


Times from Australia to India


Times around the Earth

More case studies

50 Cars

Road Safety Commission


The objective for the WA Road Safety commission was a simple one which made it easy to execute to maximum potential. The goal was to inform the public of the current road safety message that the WA Road Safety Commission was campaigning. This Ads on Wheels campaign ran along side other advertising mediums such as billboards and bus backs, to help flood the streets. With this campaign, Ads on Wheels chose the drivers that were doing the most kilometres in the Perth Metropolitan as it wasn’t area specific.


The campaign had a target of 50,000kms to be covered at at the end of the month the Ads on Wheels drivers covered almost double the target; 93,619kms in just 1 month to be exact. The drivers were selected to target all of the main roads throughout the Perth metropolitan and peak hour driving. The campaign was ran through the media agency Initiative and they were extremely happy with the response.

20 Cars



Tyrepower launched a new promotion in Perth metro showcasing a tyre special where customers could save $100 on a new set on Cooper tyres.


The campaign saw 20 drivers hit the road in the Perth metro targeting the main CBD areas where the most eyeballs would see the ads as possible.

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Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
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