Performance Driven Outdoor Media
Paid campaign kilometres travelled
Times around the Earth
Planet Fitness were launching a new gym in the Springfield region in Brisbane. With limited Out Of home options the team wanted to focus on a hyper targeted area to promote their new store launch.
The campaign hit the road with 10 drivers who lived and drove around the Springfield region. The store opening had a huge success which lead to another campaign being booked for another gym.
Ads On Wheels were engaged by the Sunshine Coast Turf Club to undertake a three month
campaign to promote the prestigious Caloundra Cup which will be held on 2 July 2022.
The campaign activated a mobile out-of-home advertising solution utilising 40 local vehicles to promote the event from a range of locations including Brisbane’s race tracks as well as Caloundra right up to Hasting Street in Noosa.
A swarm activation was also included as part of the campaign on the busy Ocean Street precinct during a Friday peak hour lunchtime. Ocean Street is one of the Sunshine Coast’s premium dining and entertainment precincts which is hugely popular with the local corporate business community. This campaign included four Caloundra Cup driver ambassadors doing laps of the busy area promoting the event with their heavily branded vehicles ensuing the event was unmissable to hundreds – if not thousands of locals in a key target market.
This swarm activation is an innovative solution within Out of Home advertising and is only possible through Ads on Wheels.
Sunshine Coast Turf Club reports its website traffic for the Caloundra Cup event is up 61% YOY and corporate sponsorship and general admission sales well ahead of expectation.