Performance Driven Outdoor Media

Brisbane Lions AFLW Team Rolls Into the New Season with Ads on Wheels

With the AFLW season set to commence, the Brisbane Lions AFLQ team have launched their season with a full vehicle wrap which will make its way around the city’s CBD over a 6 week period.

With the support of Ads on Wheels, the Brisbane Lion’s AFLW branded vehicle also provides significant exposure to the team’s sponsors including new partner hearing health technology company Audeara as well as construction engineering firm BMD and Bond University.

Sally Waghorn, managing director of Ads on Wheels said Brisbane Lions AFLW was the first national sporting brand client.

“It’s great that the Brisbane Lions see this as one way to promote their women’s team as they head into the start of the season in late August. The wrapped vehicle is a Hyundai who are a long term sponsor of the Lions so there’s great synergy there as well.

“The opportunity to showcase three key sponsors in Audeara, BMD and Bond University is a great way to value add the partnership as the vehicle makes its way across Brisbane’s CBD. It’s an impressive wrap dominated by the strong maroon colours of the Lions, it’s unmissable and a great way to raise awareness and cut through for the Lion’s AFLW team in a city which is well represented in all major national sporting codes.”

Brisbane Lions general manager commercial Rachel Condos-Fields said it was the first time the Lions have embraced marketing via Ads on Wheels and it was a great opportunity to use a major sponsor in Hyundai as part of this campaign.

“It’s been really impressive to see the driver cover so many kilometres through an interactive heat map and dashboard reporting which we have been provided. It’s great to see in such a short period of time this campaign has delivered an estimated 227,668 impressions and over 42 hours driving on road from as far south as Meadowbrook, right up to Strathpine north of Brisbane.”

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Frequently Asked Questions

How do I get paid as a driver?
Once an active campaign starts you will receive your driver onboarding. Inside you will find a secured link to add your banking details so we can pay you each month. Please note, you do not get paid on your qualification drive.
Do I get paid the more I drive?
No - each driver is paid a fixed campaign rate. This rate will vary depending on campaign length and wrap type and ranges from $200 - $2,200 per campaign.
Is production & installation included?
All P&I cost are included in our prices. We also include the full creative process with our in house design team.
What is the minimum campaign length?
Ads On Wheels campaigns run between 6-26 weeks.
Test advertiser FAQ
This must be added before making the selection in the adveritser FAQ, you can think of this like a pool of FAQ's to choose from
What sort of vehicles do the drivers have?
We range from SUV's, sedans, hatchback's, wagon's and ute's. Each vehicle that comes onto the platform goes through a strict verification process to make sure it meets our criteria.
Who are the drivers?
With over 20,000 drivers on the platform we have a range of different drivers. These vary between your; ride share, delivery, sales, school mums and everyday driving type of drivers.
What is the driver safety?
Ads On Wheels monitors your driving safety while you are on a campaign to make sure you meet our safe driving criteria for a live campaign.
Can I choose who I advertise for?
Yes - you are in control who you advertise for.
How does the install work?
Ads On Wheels has an installer network across Australia. Once we match you with an advertiser we will find you an install location that is nice and close to your home - installs take around 45-60 minutes depending on what wrap type the campaign is.
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